If you are like me, you look at the price of this and cringe, especially if you are of the microbusiness variety. It is really expensive, compared to some of the others out there. I had purchased a different 10x20 tent 2 years ago, and some of the cross support pieces broke the FIRST time I set it up. Highly disappointed.Now, fast forward to purchasing this. Yes, it's heavy, the box comes in at around 120 pounds. It IS possible to set up on your own, but lets face it, this thing is a monster, and it is FAR easier with multiple people (again, 10x20. The 10x10 would probably be manageable).Let me start with the "bad" - and frankly, for that I am being super nit-picky: The support poles (2/3) have some sort of little bag that it looks like they should be in, I couldn't get them to stay in it, and I think that it ended up putting some stress on one of the seems, and I had a micro, intermittent leak during the rain. There are D-rings on the corners and I almost wish they were on the center supports as well - I need to dress up my tent for events and it would have made my life easier - again, remember I am being picky. The sides also attach with velcro clear across the top - so while it is still in good shape now, what will it look like in a year or two after the dust, dirt, mud/etc? Only time will tell.Now onto the good - The tent overall was super easy to set up. You can raise the legs so that you have the better part of 7 feet of clearance between the sway bars and someone walking into the tent. My other tents, people of the 6 foot-plus variety typically have to duck to walk in. Not so with this bad boy! The side panels not only velcro'd on, but also had zippers which I felt made the tent super secure and snug, especially when closing up for the end of the day (it was a 2-day event). The sway bars certainly did their work! We had insane wind gusts at one point (the kind that make tents fly - a couple near me started to) - I had stakes in it only (no weight) and most of the weekend the tent barely budged. At one point it started to lift, but at that point, I needed to reseat the stakes and it was fine. The last "other" tent I bought, I had to put in special cross sway bars if I thought I needed them and make sure I lined them up with the wind direction to make them work. Not so with this tent. The design is super amazing there. There are two panels that have two "extra" zippers - these make entrances into the tent, and it was AMAZING to not have to pull panels on/off to deal with the rain/closing down. It was a matter of unrolling the flap and re-zipping the panel - super nice, and super convenient!Frankly, I love this thing. I was super nervous it would turn out to be a big expensive flop. I am hoping that it continues to hold up as well as it did this past weekend when I used it. I plan on going to their main site and purchasing extra panels (more screens, possibly more door panels) to have on hand as well. I certainly look forward to using this again!